POP ROCKS® was launched
in the 70´s, over 30 years ago!
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Since then, the popping candy branded POP ROCKS® or PETA ZETAS® (for Spanish speaking markets) has become a candy category and continues to make children (and adults with young hearts) happy.
POP ROCKS® or PETA ZETAS® was born from a challenge of a company and its founder. The challenge of creating a totally different and innovative candy and the challenge to be able to manufacture it.
POP ROCKS® or PETA ZETAS® was a hit in the confectionery world. Nobody before had seen a candy that exploded in the mouth with funny crackling noises. In fact it came to be the first CANDY-TOY in history, a candy not only to taste but a social candy that created laughter among friends. All children became anxious to see who got the strongest pop in the mouth and crazy about having fun with POP ROCKS®.
POP ROCKS® means just that, candy rocks that pop in the mouth! POP ROCKS® is sold nowadays in over 60 countries around the world and is #1 popping candy in the world.
PETA ZETAS® is the brand used in Spanish speaking markets.
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