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POP ROCKS® as an innovative ingredient
POP ROCKS® as a promotional tool for your products
WHATEVER YOUR BUSINESS IS,
POP ROCKS® CAN MAKE YOUR SALES EXPLODE
Pop Rocks® is an innovative funny ingredient that adds a blast of pop and excitement to other products.
Pop Rocks® are small pieces of hard candy that have been gasified with carbon dioxide under superatmospheric pressure. When these gasified candy pieces come in contact with moisture, in someone´s mouth or in water, milk, yogurt, soft drinks, etc the gas retained inside the carbon dioxide bubbles in the candy is released, causing characteristic popping, crackling and fizzing sounds.

POP ROCKS® as an innovative ingredient
Pop Rocks® is an innovative funny ingredient ideal for the food and dairy industry. It is added during the production process as a topping or filling in chocolates, desserts, yogurts, ice creams… and there is still a high potential for unexplored uses. Our company has worked with most of the Fortune 50 food companies around the world, sharing our know-how with their R&D experts to help them create new successful concepts using Pop Rocks® as an ingredient or as a promotional pouch.
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Cookies
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Haute cuisine
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Ice creams
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Chocolates
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Yogurts
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Cocktails
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Desserts
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Cereals
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Pop Rocks® applications are unlimited!

POP ROCKS® as a promotional tool for your products
Pop Rocks® can be packed in individual pouches to be used as a promotional item. The packed POP ROCKS® candy with special customized graphics becomes a great tool to assist in the sales of consumer goods.
One, two, three or more pouches can be added to cereal boxes, yogurts, desserts, ice creams and many other goods.
Our company offers the power of the original brand Pop Rocks®, the highest quality, an invaluable experience to co-operate with the most demanding R&D departments and a very high perceived value promotional item with reasonable cost.
Pop Rocks® is a brand for an exceptionally wide target audience: kids, young teens, old teens and adults and has one of the highest brand recognition levels in the candy category. In America, it is a pop culture icon with phenomenal popularity status.
When using Pop Rocks®, you are not only adding a popping candy ingredient to your products, you are also adding:
- Quality
- Reliability
- Experience
- A blast of pop and excitement, and
- The power of an international brand
